The Story · The Philosophy
Become.
More than fitness. A platform for growth.
What is BECOME
Where movement meets meaning.
BECOME is a premium personal training and community concept in Amsterdam Oud Zuid, one of the city's most respected neighborhoods. Founded by personal trainer Bas de Jong, BECOME was built on a simple conviction: that training done properly changes more than your body. It changes how you think, how you move, who you become.
We specialize in high quality personal training, strength coaching and performance training for ambitious minds. With a wealth of experience and behind the scenes insight gained from working with leading high-end gyms. Where we contributed, learned, and evolved. We know exactly what works and what doesn't.
Now it's time to define our own standards. Our own vision. Our own way.
This is never finished. There is no final version of yourself. In every phase of life, at every level, there is always a next step. A better version of you waiting on the other side of the work. We are young founders and trainers with a deep passion for sport and an honest drive to keep growing. We don't just want to make you better. We want to grow alongside you. Our friends push us as much as we push them. And together, there is no ceiling.
Become everything you are capable of. Grow with us.
The philosophy
Three pillars.
One concept.
Everything starts with movement. When you train your body through something physically demanding, you become capable of more. In every area of life. Stronger, more resilient, harder to stop. The discipline you build here doesn't stay in the gym. It follows you everywhere.
We bring ambitious people together through shared physical effort. Sport clinics, network events and training sessions. Because the gym is more than a place to train. It's the place where real connections are made.
This is never finished. There is no final version of yourself. In every phase of life, there is always a next step. A better version of you waiting on the other side of the hard work. We grow alongside you. Together, there is no ceiling.
The belief
"It's not about
who you are.
It's about
who you become."
Coming soon
The BECOME app.
We're building a digital extension of the BECOME experience — a coaching app that brings your training program wherever you are. Whether you're in Amsterdam, on a business trip in London or on holiday in Ibiza.
Personalized workout programs, video coaching, progress tracking, step challenges and your community events agenda — all in one place.
Get in touch
Ready to begin?
Reach out directly — by email, WhatsApp or Instagram. We'll talk about your goals, how we work and what makes sense for where you are right now.